The IntelliSearch eCommerce Configuration toolset (ICC) allows you to predefine and present search results according to your business and merchandising goals. Using the search data provided by the search engine, you can understand what customers want, and set rules accordingly. This approach also allows customers to get a better, more personalized experience – and as a result sell more goods. The IntelliSearch eCommerce Solution empowers you to execute on your merchandising goals by enabling the following:
• Search Results Management. Set up business rules to promote product groups or push the higher margin version of a product ahead of the lower margin one
• Cross-Sell and Up-Sell. IntelliSearch algorithms allow the search engine to automatically determine the most relevant related products to be displayed as defined by you.
• Restrict product results to present only products from a certain brand across the various web page segments.
Solid search and browse capabilities are central to all successful merchandising strategies. It's all about making the customer find what she wants - whilst enticing her to make a purchase. The IntelliSearch solution acknowledges that buyers look for products in different ways. So we have crafted the solution to let buyers find products the way it’s most natural to them. Key to this is allowing natural language search strings. Or put differently, letting the Search engine turn imperfect search phrases into perfect results. This is called natural language processing. The search results are allocated into predefined categories according to predefined rules. Examples are brands, product groups such as sports car etc. Categorized result lists is a very effective way of letting the visitor quickly drill-down to what she is looking for - thus optimizing her time spent looking for merchandize.
IntelliSearch eCommerce Search platform represents an unprecedented way for you to understand your customers - and to adjust your offerings accordingly. Note that when your visitor is entering her search strings, she is actually telling you exactly what she is looking for. The search engine captures and summarizes individual interactions in its statistics module - allowing you to tap and understand the general market demand, and to take appropriate actions optimizing your offering to meet this demand.
In addition to providing an understanding of what your customers want, the platform also tells you how they go about looking for it. Want to know what the top search terms are, including those yielding no results? How about finding out which ranking position yields the most click-throughs?
The IntelliSearch Solution is built to provide you with the answers you need. Through configuration, the Search platform provides powerful data for you to build your analysis. Web Services interfaces and XML-streams are provided to export data into Excel or customer specific analysis tools.
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